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You’re swiping right, you’re swiping left, you’re Coffee Meets Bageling, Hinging, and Matching. This is how we’re finding dates, friends, partners, and more—and it’s as easy as a flick of the wrist. If you’re kinda into that sweet swiping sensation, you’re not alone.

The number of 18- to 24-year-olds digitally dating has almost tripled from 10 percent in 2013 to about 30 percent today, according to recent data from the Pew Research Center—no surprise, considering there are now dozens of dating apps to choose from. Plenty of people are still meeting each other the old-fashioned way (in person), but online options can make the dating pool feel a little broader and may be beneficial for those who are on the introverted side. Just like anything else, though, online dating has its pros and cons.

The Pew report found that almost two-thirds of online daters think meeting people via the internet is easier than being social IRL (in real life)—especially “when you’re so busy with school and work,” says Caroline F., a third-year undergraduate student at the University of Saint Louis in Missouri. At its best, online dating puts an endless supply of potential partners (and friends) right in the palm of your hand.

In this new world of digital dating, you can connect with people you wouldn’t necessarily run into on campus, says Will Meyerhofer, LCSW, a New York City-based author and psychotherapist.

Because saying “hey” through a screen tends to be less intimidating than doing so face-to-face, it’s also a great way to overcome shyness or anxiety about meeting people in person, Meyerhofer adds. “It makes starting a conversation easier when you already know the basics [about someone] from whatever they choose to put on their profile,” says Jude K., a second-year graduate student at Nova Scotia Community College.

All that choice can be overwhelming, caution the experts. “People tend to become consumers of people where they’re always looking for the next best thing and treating people like objects,” says Brooke Sprowl, LCSW, an individual and couples therapist in Los Angeles. “My concern is that they’re not developing the skills to go out of their comfort zone and approach someone.

And of course, it’s not always clear what people online are looking for. Some people may not be after anything serious, while others are, and it can be hard to differentiate at times.

Whether you’re a fan or not, online dating is pervasive in today’s world, and it can be a tricky process to navigate. Here’s how to get the most out of it and make online dating work for you.

Couple walking in park

Magnifying glass iconWhat we look for in a dating profile

When you’re setting up a profile on a dating app, that “About me” box can feel more intimidating than your chemistry final. (Tips on making yours amazing below.) Plus, many students lament how dating profiles tend to be based so heavily on appearances. “Online dating apps teach people today that appearance is more important than personality,” says Amir D., a second-year undergraduate student at the University of New Brunswick.

Physical attraction is indeed the biggest factor determining interest in a dating profile for both men and women, according to a 2016 study published in Computers in Human Behavior. However, how a profile fits (or doesn’t fit) with traditional gender role stereotypes was the second biggest factor that determined interest. The study of 447 college students found that they were more interested in profiles that didn’t fit with traditional gender stereotypes than in those that do (e.g., males who described themselves with words like “kind” or “affectionate,” and females who described themselves with words like “ambitious,” “analytical,” and “competitive” would have the most-liked profiles). In other words, busting stereotypes with your dating profile is a good thing.

But that doesn’t mean you should throw down adjectives that don’t actually describe you—the number-one thing to remember is that you want to be honest and authentic.

Smiley face iconExperts weigh in: How to tackle that daunting task of creating your profile

1. Show, don’t tell. “Paint a picture of who you are instead of just listing adjectives,” says Sprowl. “Instead of saying you’re funny, make a joke that displays your humor.”

2. Choose pictures that show off your personality. To use your photos to the best advantage, upload as many interesting pics as you can—it’s “free real estate to show off the activities you enjoy doing,” says Julie Spira, an online dating expert and digital matchmaker. Your pictures should communicate something about who you are and what you enjoy.

3. Share what makes you stand out. “People tend to hide behind convention,” says Meyerhofer. “That’s kind of boring and it doesn’t really say anything about you.” If you’re obsessed with a particular indie band, say that. “Come out of your shell a little bit and take the risk of being yourself,” says Meyerhofer.

4. Your “About me” shouldn’t be all about you. While your number-one goal is to communicate something about who you are in just a couple of lines, “keep in mind you’re addressing someone else,” Meyerhofer says. “Talk a little about the type of person you want to meet and what you would want to do with them.” Try something like: “A perfect date would be down to grab cheap seats to a baseball game, share hot dogs, and scream their heart out for the home team with me.”

When you’re looking at other people’s profiles, research shows it pays to be a little skeptical. “It’s not that people are being outright deceptive online,” says Dr. Stephanie Tong, assistant professor of communication studies at Wayne State University in Michigan who examined how online dating scenarios affect our perceptions (Social Computing and Social Media, 2016). “Overall, people tell little white lies.” Keep in mind you’re talking to a total stranger, so until you really get to know them, proceed with some skepticism.

Woman on train looking at phone

Chat iconOnce you start chatting, try out these guidelines from the experts

1. Don’t over-share. “It’s not a confessional,” says Meyerhofer. Remember that this person is still a stranger, so don’t confide in them the way you would with your close friends, and stay away from sharing personal details, such as your home address or exactly where you’re standing right this second.

2. Find common ground. Focus on finding shared interests. Expressing similar attitudes about things—such as your shared obsession with finding the best tacos in town—can help you bond, according to the findings of a 2010 study that looked at interpersonal attraction among friends, published in the International Journal of Innovation, Management and Technology.

3. Stay positive. In your first few messages, stay away from negative topics or complaints, advises Spira. “Instead, talk about what you love.”

4. Ask questions. It might seem obvious, but when you ask follow-up questions, people are more likely to want to engage with you again, according to the findings of a 2010 study on conversation dynamics published in the Journal of Experimental Social Psychology. “Always ask a question at the end of a quick three-sentence chat to keep the conversation moving,” suggests Spira. Just avoid making every sentence a question—you want to have a back-and-forth, not an interrogation.

5. Keep it PG. Sexting sometimes has a way of creeping into the world of online dating. If someone sends you a sexual message that makes you uncomfortable on a dating app, it’s a red flag, says Spira. In this scenario, you can un-match with them, block their number, or even report them via the app support center. “My rule of thumb is don’t send anything that you wouldn’t want to be seen online or on the cover of your school paper,” says Spira.

6. Get real about ghosting. Unfortunately, flaking on or ignoring someone you’ve been chatting with (also known as “ghosting”) has become a reality of online dating. “In a way, it’s a good, healthy reminder that you shouldn’t invest more meaning in an online connection than is appropriate,” Meyerhofer says. Rather than agonizing over that awesome match who suddenly went silent, the experts agree that it’s best to cut your losses. “Move on to meet someone who values you more than the ghoster did,” says Spira. To avoid being a ghost yourself when you’re not feeling a match, tell them you’ve had a great time chatting or that you enjoyed the date but just don’t think there’s a romantic connection. “It seems hurtful, but I really think most people appreciate honesty and transparency,” says Meyerhofer. “It’s okay to say goodbye and good luck.”

Map iconTaking things offline

“Sometimes it feels ‘safe’ behind our screens, but it’s important to interact in real time to really get to know people and forge strong relationships,” says Dr. Catherine Coccia, an assistant professor at Florida International University who has studied how online dating affects life satisfaction.

Attraction tends to be highly non-verbal, so the only way to tell if you and your match are really going to hit it off is to meet face-to-face.

Heterosexual couple on casual dinner date

How to prep for that in-person meeting

Before you go:

1. Do your homework. “Check your potential date’s social media accounts to see if any photos or activities make you uncomfortable,” advises Spira. If every photo shows them doing an activity you aren’t comfortable with or arm-in-arm with what looks like a significant other, you may want to take a pass.

2. Tell a friend. Always tell a friend where you are, your date’s name, and how long you expect to be out. In a worst-case scenario, someone will always know where you are and whom you’re with. Have that friend follow up if you don’t check in by a certain time.

While you’re there:

1. Keep it short and meet in public. The goal of your first meeting is simply to meet face-to-face and say hey, says Meyerhofer. Rather than dinner, where you might get stuck making awkward small talk for an hour, schedule something more casual for your first meeting to see if you hit it off. Make sure you’re meeting in a public place the first few times so you’re safer in case anything gets weird.

2. In fact, why not make it a coffee date? “I call the first date the Starbucks date,” says Meyerhofer. “Meet in a public place and don’t have alcohol involved.” Keeping it casual over coffee means you can easily split if something feels off or your date turns out to be a dud (those to-go cups can come in handy).

3. Go with a group. “Sometimes it can be nice to invite an online match to a group activity,” says Sprowl. “Then there’s a little less pressure.” Just be sure you’re both clear it’s a group thing before meeting up—no one likes walking into what they thought was going to be a one-on-one date only to find a dozen of your friends there. You might even suggest that you both bring a few people and check out the new student art show on campus or trivia night at a local restaurant.

After the date:

1. Refuse a ride. It might be polite of your date to offer you a ride home, but wait until you know them a little better before accepting, advises Spira. “If things go south, you won’t want them showing up on your doorstep.”

2. Trust your gut. Is a little voice in your head telling you there’s something unsettling about this person you’re meeting for the first time? Listen to it, and don’t be embarrassed to cut things short. “If you have a creepy vibe from somebody or something feels off, shut it down,” says Sprowl. If it helps, think of a pre-planned excuse to leave in case you want to get out early. For example, tell your date ahead of time that you have plans to meet up with a friend later and text them if you need them to swoop in “early” to meet you. In a pinch, head to the bathroom and say you just got a call from your roommate who needs your help ASAP. When all else fails, just leave. No matter what, listen to your gut and don’t be afraid to use an out.

Mobile iconTurning a swipe into something more

One of the biggest complaints about online dating is that it can seem superficial. To turn all that swiping into something more, follow these strategies:

1. Be upfront about what you want. People use dating apps for reasons other than finding a partner, or they might not have intentions of ever meeting in person, says Meyerhofer. To make an authentic connection, be upfront about what you’re looking for early on. “I met my boyfriend of over a year through an online dating app,” says Melanie S., a third-year undergraduate student at Queen’s University in Ontario. “We both knew what we were looking for through the online service and therefore we were strict about our choices.”

2. Don’t rule out non-romantic relationships. Not all authentic connections have to be romantic. “A dating website when I was living abroad gave me the opportunity to meet new friends,” says Junot C., a third-year graduate student at the University of New Brunswick. “I’ve made a few friends through the apps,” says Tara C., a second-year undergraduate student at Kwantlen Polytechnic University in British Columbia. “One girl I met, I have now been friends with for two years and it’s awesome.”

Closeup of male scrolling through phone

Signing off

No matter how you feel about online dating, it’s good to put the phone away and get offline once in a while.

Research shows that students who use texting and social media messaging more often in their social interactions are actually less likely to be in a romantic relationship and less likely to report high life satisfaction, according to the findings of Dr. Coccia’s study involving 534 college students (Stress and Health, 2016). The students who chatted on the phone or in real life had higher life satisfaction scores.

“Online dating shouldn’t take the place of real-world interactions. It’s important to engage in relationships offline,” says Dr. Coccia. “We know that social support can be a protective factor against stress. So even if it’s playing basketball with [friends] or spending a night in, it’s important to take breaks from online dating and to engage in real-time social interactions.”

If you feel like you need a digital dating detox, experts say the best way to meet people IRL is simply to get out and do the things you enjoy. “The best way to meet people who will enjoy the things you do is to do them,” says Meyerhofer.

What that might look like

If you’d love a partner who surfs, join a surfing meet-up. If you want someone to discuss books with until 2 a.m., sign up for an on-campus reading club. If you’re super attracted to people who plug into their communities, volunteer with a local group. “The more people develop their passions and start exploring what they love, the more they’re going to meet like-minded people naturally,” says Sprowl.

No matter how you meet someone, there’s no relationship “magic bullet,” cautions Dr. Tong. “Relationships take work—no matter if they begin offline or online.” Being genuine about who you are and what you’re looking for is the first step to becoming a dating master in the sea of swiping and IRL.

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Article sources

Brooke Sprowl, LCSW, individual and couples therapist, owner and director of My LA Therapy.

Catherine Coccia, PhD, RD, assistant professor of dietetics and nutrition at Florida International University.

Julie Spira, online dating expert and coach, based in Los Angeles.

Stephanie Tong, PhD, assistant professor of communication studies at Wayne State University in Michigan.

Will Meyerhofer, JD, LCSW, author and psychotherapist, based in New York City.

Batool, S., & Malik, N. I. (2010). Role of attitude familiarity and proximity in interpersonal attraction among friends. International Journal of Innovation, Management and Technology, 1(2).

Chappetta, K. C., & Barth, J. M. (2016). How gender role stereotypes affect attraction in an online dating scenario. Computers in Human Behavior. doi: 10.1016/j.chb.2016.06.006

Chen, F. S., Minson, J. A., & Tormala, Z. L. (2010). Tell me more: The effects of expressed interest on receptiveness during dialog. Journal of Experimental Social Psychology, 46(5), 850–853. doi: 10.1016/j.jesp.2010.04.012

Coccia, C., & Darling, C. A. (2016). Having the time of their life: College student stress, dating and satisfaction with life. Stress and Health, 32(1), 28–35. doi: 10.1002/smi.2575

Smith, A. (2016, February 11). Fifteen percent of American adults have used online dating sites or mobile dating apps. Pew Research Center. Retrieved from

Tong, S. T., Hancock, J. T., & Slatcher, R. B. (2016). The influence of technology on romantic relationships: Understanding online dating. Social Computing and Social Media, 162–173.